ABOUT

From Tech Spec to Sales Success

I am a specialized Marketing Designer based in Blacktown, NSW.

I act as an "Industrial Architect," bridging the gap between technical products and commercial sales.

I believe in the power of effective design. It can influence the way we think and feel. I explore the possibilities, flesh out a plan and execute a creative design.

I worked as a graphic and web designer in Selangor for three years before moving to Melbourne to study for two years. After graduating, I spent 10+ years working in Sydney's automotive industry, specializing in sales promotions, event development, video production, digital branding, and social media management.

With over a decade of design experience working with exciting brands, I am currently taking on project-based work as a freelance designer.

My Background: Built on Big Brands

  • Snap-on Tools (8 Years): Managed visual identity for 180 franchises and served as the official graphic designer for technical assets.
  • Dynaweld (5 Years): Spearheaded 64-page catalogues and developed "Bunnings-ready" retail packaging and web videos.
  • Rhino-Rack (5 Years): Directed projects from concept to completion, including precision photography and YouTube training videos.

> CLICK HERE FOR WORK EXPERIENCE <

Education

  • 2021, Facebook / Instagram / YouTube Bootcamp, Art of Story, Content Creation
    NAS Academy - Online Live
  • 2018, Front-End Web Development
    Next Academy, Kuala Lumpur
  • 2017, User Experience Design
    General Assembly, Sydney
  • 2014, Studio Session in Adobe CS Design Focus
    Billy Blue College Of Design, Sydney
  • 2010, Bachelor of Design in Multimedia Design
    Swinburne University, Melbourne
  • 2007, Diploma in Advertising & Graphic Design
    The One Academy College, Kuala Lumpur

The Multilingual & Cultural Edge

  • Global Communication, Local Expertise.
  • Being Chinese Malaysian adds a broader perspective on visual trends and consumer behavior.
  • My fluency in English, Mandarin, Cantonese, and Bahasa allows for seamless collaboration with overseas print vendors and ensures tight quality control.

Built On Big Brands

Real work for real industrial brands in Sydney