WORK

Delivering end-to-end visual solutions for leading technical brands.

Bridging the technical and the commercial, I design visual strategies that make complex products sell.

• Spearhead the design of B2B monthly specials and B2C quarterly "Weldpoint" flyers.
• Orchestrate the complete production of catalogues featuring 300+ industrial products.
• Create comprehensive retail packaging, spec sheets, and manuals for major partners like Bunnings.
• Shoot and retouch professional studio product and in-situ photography.
• Manage digital updates and asset uploads across WordPress and Bunnings e-commerce platforms.
• Design large-format retail and tradeshow visuals, including window signage and promo flags.

• Design monthly promotional flyers and engaging social media content. 
• Produce yearly product catalogues (Shop & Tech, Shop Owners, Starter Kit). 
• Manage conference visual identities, including conference logo designs, event signage, and presentation videos. 
• Create specialized graphics and visual effects for promotional gift merchandise. 
• Develop annual Showpack flyers, optimize BA images, design van signs, and generate social media posts.

• Developed monthly sales flyers, POS materials, and social media content for a network of 180 franchises. 
• Delivered creative solutions for annual conferences, including fascia booths, signage, and presentation decks, maintaining the distinct red logo branding. 
• Acted as the official product and conference photographer, shooting and retouching. 
• Filmed and edited video content for social media and corporate presentations. 
• Produced targeted advertising for franchise recruitment, diagnostics, and tool storage programs. 
• Managed weekly intranet sales updates and maintained the corporate image library.

• Managed end-to-end creative projects, including LED lighting packaging, catalogues, brochures, and DL flyers. 
• Conducted studio and on-location vehicle photography for new product releases. 
• Animated creative motion graphics for website ads, YouTube content, and presentations. 
• Filmed and produced training and commercial videos for the Rhino-Rack YouTube channel. 
• Cultivated strong relationships with overseas print vendors to maintain quality control.

• Freelance Designer, Australian Business Forum & Hot Chilli Media (Melbourne, Apr 2010 – Dec 2010): Improved and maintained multilingual websites, databases, and newsletters. Managed pre-press production and digital display advertising for corporate events. Designed promotional collateral and produced promotional videos featuring dynamic digital motion graphics.
• Graphic & Website Designer, DMCM (Melbourne, Dec 2009 – Feb 2010): Executed design and layout projects from initial concept through to web launch. Coordinated the design and implementation of motion graphics components for client websites.
• Senior Graphic Designer, Real Exclusive (Malaysia, 2009): Created 3D illustrations for display rack designs. Designed and managed event logistics, including stage backdrops, schedules, and product displays. Served as the lead for print design and production.
• Senior Graphic Designer, DW-Imagery (Malaysia, 2008): Provided strategic design for supermarket catalogues, newspaper ads, and outdoor/indoor billboards. Managed press checks, art-directed photo shoots, and supervised team design efforts. Executed product photography for major supermarket catalogues.
• Senior Graphic Designer, Great Publishing House (Malaysia, 2007): Designed layouts for magazine advertisements and handled pre-press submission via Quickcut. Created layouts for brochures, newspaper ads, and posters for new product campaigns. Trained, supervised, and provided art direction for junior designers. Conducted photo shoots for events and magazine features. 

Real work for real industrial brands in Sydney