Rhino-Rack
Driving Adventure Through Visual Media
Five years of integrated design, photography, and video production.
I served as a core creative engine for Rhino-Rack, driving the visual execution that defined their rugged aesthetic. Through a blend of technical graphic design and on-location media, I helped cement their position as a global leader in the outdoor and automotive sectors.
Catalogues & Print Collateral
Structuring extensive product ranges into intuitive, accessible print layouts for both trade partners and outdoor enthusiasts.
Key Deliverables:
- Comprehensive Categorized Catalogues
- Informational Product Brochures
- Promotional DL Flyers
Retail Packaging
Designing functional and visually striking retail packaging that highlights product durability, safety, and technical features.
Key Deliverables:
-
LED Light Retail Packaging
-
Tie-Down Straps & Accessories Packaging
-
Diverse Consumer Goods Box Designs
Tradeshow & Event Design
Creating immersive, large-scale environmental graphics to dominate the floor at industry events and automotive shows.
Key Deliverables:
- Large-Format Event Designs
- Custom Tradeshow Booth Materials
- High-Impact Promotional Signage
Product Videography
& Motion Graphics
Producing dynamic video content to educate users, showcase product capabilities, and drive digital engagement across all platforms.
Key Deliverables:
- Commercial & Technical Training Videos
- Animated Motion Graphics
- YouTube Content & Digital Website Ads
- Corporate Video Presentations
Product Photography
Capturing high-quality visual assets that showcase the equipment both in pristine studio environments and rugged, real-world applications.
Key Deliverables:
-
On-Location Vehicle & Lifestyle Shoots
-
In-Situ Action Photography
-
Precision Studio Product Shots
