Snap-on Tools
10 Years of Brand Precision
Managing the visual infrastructure for a national network of 180 mobile franchises.
As a decade-long creative partner for Snap-on, I’ve maintained the iconic identity of a global leader. My work covers everything from high-volume monthly sales flyers to massive annual tradeshows, ensuring the brand remains the gold standard in the workshop.
SFC Annual Conference
Designing the complete environmental branding and visual identity for the Snap-on Franchisee Conference (SFC) for seven consecutive years.
Key Deliverables:
- Custom Event Logos & Thematic Branding
- Large-Scale Environmental Signages & Corflutes
- Custom Stage Backgrounds & Fascia Booths
- Freestanding Fab Frames & Strut Cards
- Corporate PowerPoint Presentation Design
Showpack Campaigns
Developing comprehensive, multi-channel promotional kits designed to equip franchisees for targeted sales pushes.
Key Deliverables:
- Distinctive Showpack Logos
- High-Impact Sales Flyers
- Van Signs & Promo Stickers
- Promotional Gift Mock up
- Coordinated Social Media Posts
Monthly Franchisee Flyers
Executing high-volume, fast-turnaround monthly promotional assets to drive direct end-user sales across the network.
Key Deliverables:
- End-User Promo Deals Design (Print & Digital)
- Engaging Social Media Post Graphics
- In-Store Point of Sale (POS) Signage & Posters
Specialized Catalogues
Overview: Translating complex tool specifications into organized, commercial layouts for various targeted audiences.
Key Deliverables:
- Shop & Tech Catalogues
- Shop Owners Editions
- Starter Kit Guides
- Tool Storage Showcases
